If you’re a mom of a tween or teenage daughter, you know that many changes happen as her body grows and matures. Sometimes, change is hard, and we, as parents, search for anything and everything to make this time easier for her.
Well, I discovered a bra for our girls that solves a problem many of us didn’t know we had.
Becky Connelly, the owner and founder of Non Disclosure Apparel, worked for six years to design the perfect bralette for tweens, teens, and even adults with smaller breasts. The result? An unpadded bra that is nipple-concealing while remaining comfortable and discreet. Her company launched in February 2020 and has continued to research, design, and produce what is quite possibly the most comfortable bra you will ever own (without those annoying removable cups)!
While there are many bras on the market without underwire or uncomfortable clasps, there are hardly any that don’t have those annoying removable pads—the ones that get misshapen, move around, or get lost in the wash. As much as we all despise them, we aren’t as concealed as we would like to be without them, which can leave us feeling self-conscious and uncomfortable.
NDA’s bralettes were specifically made to solve this problem.
They are the perfect solution for those of us with smaller breasts who are looking for something seamless, comfortable, concealing, and practical—something well-made that will custom form to our bodies and stretch as our girls grow. These are bras that our daughters can wear for years!
The technology in these bralettes is amazing, unlike any bra I’ve heard of before. Instead of padding, they are made with thin, strong, concealing petals that are permanently sealed inside the cups during production. No more annoying removable pads that shift, bunch, or fall out. The petals are strategically placed to cover the nipple area, making them the perfect solution to a decades-old problem. The bralette is called the Elli Bralette, which my daughter and I have personally tried—and now love.
Not only is the product truly amazing (trust me, my daughter and I have been wearing these nonstop since we received them), but NDA’s customer service is exceptional—similar to the well-known L.L. Bean brand.
As you may know, L.L. Bean offers a lifetime guarantee on their clothes, replacing worn-out, broken, or unwearable items. At NDA, not only does Becky help you select the best bra fit for you, but the company will replace a bra if it gets damaged. She makes the whole experience personal and tailored to your needs. This shows in the percentage of her returning customers. While a 30% return rate is standard for businesses today, in 2023 alone, she achieved a 68% customer return rate. This is a testament to her incredible customer service, passion for her company, and quality of the product.
The NDA bralette will become your and your daughter’s go-to bra.
Many moms have told Becky, “This is the only bra my daughter will wear.” She even shared that her 16-year-old daughter has been wearing the same size Elli Bralette size since she was 11.
Wearing a bra for the first time doesn’t have to be a weird and uncomfortable experience anymore. If you’re unsure of your bra size, Becky recommends ordering two sizes and requesting a return label so you can easily mail back the size that doesn’t work. (Which means no more embarrassing trips to a dozen stores to try on bras with your teen!)
You may also find that you or your child prefer two different sizes! The large is the most popular—and my personal favorite—while my daughter loves both the junior and small sizes. I know the money spent is worth it simply because the bralette will conform to her body and stretch as she matures.
I remember my mom bringing me to a big-named lingerie store in the mall to pick out a bra when I was in middle school. None of them fit properly; they all had underwire and were extremely uncomfortable. And not to mention, each one was over $50, and this was years ago. But that was all we had to choose from at the time. Even now, moms will drop over $50 for a fancy sports bra from a fancy workout store because this is what moms do. We want what’s best for our girls.
Thankfully, the Elli Bralette is less expensive than many options on the market, and your daughter can wear it every day. That’s less than a penny a day for daily comfort and confidence. And I never have to go bra shopping again? Sign me up! Plus, if my daughter outgrows it, I can pass it on to the next girl because quality-made items like this last a long time!
Currently, the Non Disclosure Apparel brand is geared toward those with smaller breasts, but a fuller style is in the works! Becky wants more girls and women to experience this hassle-free, comfortable bra. Join her mailing list to stay updated on new offerings, discount codes, how-to resources, and upcoming sales. Every bra is proudly made and manufactured in the USA, making this a small business you can truly feel great about supporting.
The Elli Bralette is the solution to a problem moms and daughters have faced for years. It’s an absolute game-changer.
